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Watch companies also use F-1 drivers to perform live tests on their watches. On the F-1 driver's wrist on the track, a watch is exposed to acceleration forces and vibrations that cannot be simulated under laboratory conditions. Interestingly, F-1 has become a treasure house for watch companies in the development of new materials. F-1 engineers, for instance, are experts in the use of Grade 5 titanium used in accelerator pedals, gearboxes and parts of the transmission. Tag Heuer Replica Watches_Tag Heuer watches_replica Tag Heuer uses the material since it is much lighter than steel but more scratch-resistant and shines like white gold or steel, like the Kirium F-1 model. Carbon fibre, a material used for the chassis of F-1 cars, has been transferred to watch dials. For such people, TAG created the SLR Chronograph, a special edition offered only to buyers of the Mercedes- McLaren SLR sports car.
Beautiful cars are what we call expensive toys for grown-up boys. So are expensive watches. From an engineering point of view, cars and watches are based on common mechanics, perhaps revealing something of men's fascination with both machines. Man's automotive status can be transported to his arms and wrist, car and watch makers believe. According to David Bryden of the IWC, "Men have very few items with which to express their image, beliefs, interests or style. Whether they are about power, aesthetics, self-control, performance, tradition, innovation, speed, uniqueness or engineering, there is a car brand and watch brand to suit." Probably the most publicized recent car-watch affair has been that of Mercedes-AMG and IWC Schaffhausen, a relationship launched at a celebrity-filled event in Geneva in 2005 with the unveiling of the Mercedes CLS 55AMG IWC Ingenieur and the IWC Ingenieur AMG. The relationship between Mercedes- AMG and IWC Schaffhausen is clearly about exclusivity considering only 55 CLS AMGs are produced annually.
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